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In the course of starting-up the business lovecom, I ran into several reactions concerning the company name that made me smile and think at the same time.

How is it, that some of us get upset or even scared by hearing the word ‘love’ in a context more open than, lets say, the very intimate?

There is a lot to learn about the scientific and behavioral facts of love in the book love 2.0 by Dr. Barbara Fredrickson. She sets out by stating, that love is one of the most, if not the most important and most misunderstood positive emotion we are capable of.

Most important and at the same time most misunderstood. That seems like not the optimal starting situation to catch its fullest potential yet, on a day to day base.

What if that conclusion would make us just early beginners when it comes to even perceive, be in, talk about or acting out of this ‘most important emotion’ called love? In the real world, at work, in the family, community around the globe? Now. And would the world look differently with us becoming a bunch of love grown-ups?

Barbara Frederickson sets another light in her quest of understanding love on a daily base and lists some interesting effects : Love, then, defined as positivity resonance, momentarily expands your awareness, which boosts your IQ and unlocks your wisdom

In business perspective, this love thing seems to be quite a powerful opportunity for performance and growth. Human growth.

My suggestion is, that love may be the best kept secret for human evolution. – Monika, CEO

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